Baltimore, MD – August 23, 2011 Parkway Hospitality Management, a premier Baltimore based hospitality management and consulting firm has announced the hiring of Michelle Valvano as Vice President of Sales and Marketing. Michelle brings over 25 years of experience in the hospitality industry to the firm.

Michelle has been responsible for strategic marketing and budget development for one of the largest golf resorts in Florida. She developed a variety of new and unique markets for the resort and was instrumental in the rapid growth of revenues. Her efforts were a major contribution resulting in an increase in revenues by 35% during the first 36 months of her tenure. During that time, Michelle developed long term relationships within the golf and travel industries which exist to this day. She has also served as Managing Partner for TCRM Partners, LLC and its associated subsidiaries as Vice President of Sales and Marketing, where she implemented sophisticated e-commerce strategies and systems, resulting in dramatic growth for TCRM affiliates.

Michelle is committed to the betterment of her local community and has held many leadership positions, including Vice President of the local chapter of the Executive Women’s Golf Association. In addition, Valvano held a seven year appointment to the St. Lucie County Tourist Development Council, and helped to create the St. Lucie County Hotel and Lodging Association and serves as its current President.

As Vice President of Sales and Marketing, Valvano will help Parkway Hospitality Management increase its markets and revenues in new, innovative ways. She will oversee and help to create all future marketing and sales plans. “We are thrilled to have Michelle join our team,” says Michael E. Haynie, CEO of Parkway Hospitality Management. “She is a great addition to our company and will help Parkway Hospitality grow and develop substantially.”

About Parkway Hospitality Management

Parkway Hospitality Management prides itself on delivering effective, efficient, and cost optimizing ideas working directly toward accomplishing both immediate and long term goals on behalf of its clients. Parkway Hospitality Management partners with clients to optimize and maximize the value of their clients’ assets.

Parkway’s executive team has decades of experience in successfully operating a wide range of hotels ranging from two to five star properties. Their management team consists of industry experts in the fields of sales and marketing, accounting, revenue management, operation, food and beverage, human resources training and development, and shopper services. Parkway’s Operational Auditing Division guides clients to help them build a strong financial foundation which leads to improved profitability and memorable guest experiences. Additionally, they provide professional development services including hotel construction and renovation services.

Parkway’s goal is to provide the management expertise and services to build a strong foundation for their clients’ properties while improving profitability and increasing market share. For more information on Parkway Hospitality Management please visit

For additional information please contact Colleen Riopko of Barb Clapp Advertising and Marketing at (410) 561-8886 or via email at